If you haven’t checked out the new joker face mask on our facebook page go check it out. It is very wicked. It is due out in September. I may order it for myself for a Halloween mask.
After typing up about Wizkids high priced heroclixs prizes last week I seen online they posted what they “might” do for prize support in 2015. They claimed they wanted the fans feedback on a message board. That is great and all but what about the retailers feedback? The retailers are the ones that actually buy the prize support and they are the ones that should know what best works for the fans and the store.
WizKids plans to add weekly events to its organized play program, and to begin limiting its large storyline events to one per year.”At GAMA this year we’ll be announcing a new foundation level organized play, which I’ll call the weekly organized play, as well as what our plans are for storyline,” WizKids CEO Justin Ziran said. “I’d call it weekly organized play, and then once a year we’ll come in with a big program, which will be story based/driven.” He clarified that this will be one large storyline event per year, and not one each for Marvel and DC.
WizKids is still experimenting with different configurations for its large storyline events. “We’ve toyed around with six months, four months,” Ziran said. “We’re really trying to figure out what is the right length of time. Six has been good for us, but I do hear feedback that four would be good too. War of Light is a six month program, with four months of boosters. So you’re seeing us test the waters at different intervals, so we can get a better gauge of what works and what doesn’t.”
End of copy and paste of article.
NECA who owns Wizkids has made so many changes and then changed the changes yet again. Who remembers the Supremacy League? The dart board like thing that people put their names on and tried to make it to the center. I bought it and we played it. It was a hit. Sadly Wizkids only sent prize support for it when it was brand new. There was no follow up prize support. So the League died. No announcement about ending it or anything. So after all the stores incured the cost of buying the board they let it die. All Wizkids needed to do is have another set of four figures sent out for prize support and it would have been a hit again.
The 6 month Fear Itself heroclix ended and then the event turned into a four month AVX event. Fear Itself was exclusive boosters for play available only directly from brick and mortar stores. About $25.00 to play. AVX was at first a choice of two exclusive starter packs. Avengers or X Men. They were even listed as OP Kits (which is what prize support is called for heroclixs) when they were shipped. The starters were $39.99 each. Many players understandably bulked. The AVX starters became available for mass retail and were no longer exclusives. Confusion issued.
Usually I am all about trying different things. But change just for the sake of change I am not a fan. I usually don’t like copying what has been done before. Because if my store offers what all the other stores do what is the point of coming to mine?
That said it sounds like they are getting closer and closer to what Wizards of the Coast does for Magic. Wizkids wants weekly gaming of heroclixs in stores which Magic currently has.
Wizkids has an online event recorder such as Wizards does. But Wizkids is still trying to do things on the cheap. Wizards does not charge stores for prize support unless the store wants extra. We have booster boxes of Magic boosters for prize support being sent to us for next months Magic Prerelease at no cost to us. That is very nice of Wizards of the Coast.
Wizards of the Coasts event tracker is pretty good. I had a lot of problems with the program when I first opened and still have some but over all it works. Wizards of the Coasts sends free sign up cards to help get people signed up. Based on how many people play in Friday’s games is how much prize support is sent for the store. So it is useful to record players and events.
Wizkids online event tracker just uses whatever name someone wants to make up. RodmancomicsRULES could be a “person” who signs up. It does not effect anything. The events can easily be wrong. AVX II prize support was delayed negating the dates that some stores signed up for on their event tracker.
Wizards of the Coast releases are like clockwork. Once a release date is announced it is set in stone.
Wizkids announces a release date and I pay little attention to it. 90 percent of the time the release date is delayed.
Wizards of the Coast does make more money than Wizkids and they are far better staffed. I can actually talk directly to Wizards of the Coast. Wizkids I have never directly talked to and couldn’t if I wanted to.
If Wizkids wants to grow and be more more than they are now and closer to the sales level Wizards of the Coast is they need to invest in more employees.
Wizkids needs to bring back the buy it by the brick program where people mail in for an exclusive figure after getting a receipt for buying a brick of heroclixs at a brick and mortar store. Those were very popular and did help brick and mortar stores. But no that was phased out. First the buy it by the brick figure was included in random boosters in bricks of heroclixs then done away all together. The Worlds Finest Figure mail away was so popular the post office in I believe Ohio stated Wizkids received more mail in such a short period of time than any other business in their state. The only mail to beat the mail away program was when people sent in their taxes.
Wizkids start sending prize support for free. One set per store. If the prize support program helps so much then why would it be an issue to have it be free?
Why not try a prerelease of an upcoming new set of heroclixs? I think it would be a hit. Get people excited for the set.
And the most important thing I think Wizkids can do to improve their sales. Expand how many heroclixs are in a set. Go back to the R/E/V system if need be. Where one sculpt is used but it has three different dials. A rookie, experienced, and veteran version. People shouldn’t buy four packs and get repeats in those four packs.
Speaking of Magic April 26th will be the prerelease for the newest set, Journey into Nyx. There will be one at midnight, noon, and 8 p.m.
Captain America Winter Soldier is on like Donkey Kong! Saturday morning we will be going to see it. Reviews so far have been very good for it.
Now on to the bread and butter part of the business, comics!
Amazing Spiderman 1 comes out this month. Peter Parker has returned.
Batman Eternal 1 comes out next week. The preview of the first issue I enjoyed. Will this weekly be a big hit?
Future’s End the next weekly DC Comic comes out next month on May 3rd. For Free! As part of Free Comic Book Day. I already had one person ask me if that meant all the comics in the store were free that day. Um, no. Also on May 3rd we will be seeing the newest Amazing Spiderman movie. May 3rd should be a big day.
Here are the results of Diamonds FCBD retailer survey.
RETAILER SURVEY RESULTS*
Are you participating in FCBD 2014?
Yes – 98.04% No – 1.96%
On a scale of 1 to 5 (1 being Not Successful to 5 being Very Successful), how would you rate your 2013 FCBD?
1 – 7.84% 2 – 3.92% 3 – 17.65% 4 – 15.69% 5 – 54.90%What percentage of your FCBD crowd were new customers (i.e., never before in your store)?
0-4% – 13.73% 5-9% – 5.88% 10-24% – 47.06% 25-49% – 25.49% 50+% – 7.84%
What percentage from FCBD turn into regular customers (i.e. visit you at least once a month)
0-4% – 37.25% 5-9% – 31.37% 10-24% – 15.69% 25-49% – 5.88% 50+% – 9.80%
Do you expect your event this year to be bigger than previous years?
Yes – 74.51%No – 5.88% Same – 19.61%
How many books total did you order?
0-500 – 29.41% 501-999 – 15.69% 1-2K – 21.57% 2-3K – 13.73% 3-4K – 9.80% over 4K – 9.80%
What method(s) are you using this year to promote your store’s event?
Facebook – 98% Twitter – 48% TV Ads – 12% Internet Ads – 24% Newspaper Ads – 20% Flyers – 74%
Library/School Promotion – 46% Local Business Cross Promotion – 44%
*Results based on approximately 55 retailers surveyed.
Wow, only 55 retailers took part in this survey? Without actual numbers the percentages do not mean much. It would be like me saying 10 percent of a our customers bought the latest issue of Superior Spiderman. What does ten percent equal?
As most of our regular customers know I look at Free Comic Day as a customer appreciation day event. I do wish the average person showing for Free Comic Book Day did know that the comics are not truly free to us retailers. Most people assume that the publishers send us comics for free to give away. That is not the case. They are at a great discount but still not free. I am not saying they have to be free to us I just wish the fact they are not free to us to be better known.
One customer told me on the show Comic Book Men one of the people that work at the comic store featured on the show does not like Free Comic Book Day. He doesn’t see it as actually improving business.
Free Comic Book Day is all about the publicity it brings. The estimated “millions” of advertising it brings. Meaning the media coverage it gets. There is no estimates about how many new comic fans it actually brings in.
And to all the people that will joke about “Where’s the free pizza so I can get the comics all greased up?” No! Darn it.
Come May 3rd we will start out the day with a private showing of the new Spiderman movie. Followed by opening up at 11 for Free Comic Day. Star Wars X Wing miniatures at 1. AVX round 4 at 4 will also go down. Magic at 8 featuring Commander and Standard will end the day. It will be a busy day.
May 24th is the new X Men movie private showing. The last trailer I seen did make me want to see it.
DC has announced a third weekly comic series due out in the future. What will it be?
Seen on set photos of Quicksilver and Scarlet Witch for Avengers Age of Ultron movie. Is this just me? When I see their Quicksilver I think of a sneaker commercial. Granted it is much better than the X Men movie version of Quicksilver. Also is it just me or does Marvel’s movies seem to focused on making their characters to “real”. To Ultimate version? Would have loved to see Falcon in his red and white costume. Not Marvel’s standard costume of it has to be black and if it isn’t it has to be dark. Or Ultimate.
The trailer for Galaxy of the Guardians has really boosted interest in the comic. I keep selling out the day a new issue comes out.
And then oddly enough the upcoming Captain America Winter Soldier movie has not helped Captain America’s title in the slightest. Granted he is currently fighting one of the lamest villains ever made….. Doctor Mindbubble! I kid you not. Even die hard Captain America fans are having trouble staying with the monthly book. Marvel has really dropped the ball with the monthly Captain America title.
For those who have asked if I will be getting in the Watcher’s eye as a promotional piece. I will. Sadly they were quite a bit more than the various rings that DC gave out as promos. We received more rings for our buck basically. I guess having more than one paint color on a piece of plastic can add up the production cost. So if you want one be sure to let me know.
Been even more busy than usual. By busy I mean selling more. I am having trouble keeping up with all the business. Which is great! I even hired yet another employee. Soon Rodman Comics will rule the world! Or maybe not.
Warmer weather is here! Come out and enjoy it. Then head to Rodman Comics!